Case Study
Diamondaire Customs
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- Year
- 2025
- Role
- Design & Development
- Business
- Bespoke Jewelry
- Link
Brief
Diamondaire Customs is a bespoke jewelry brand focused on premium materials, bold design, and one-off pieces shaped around individual client requests rather than a standard catalog.
Concept
The website is designed as a dark digital-brutalist experience that sets the brand apart from conventional ecommerce jewelry stores. Instead of a standard checkout flow, it guides clients through a tailored inquiry process connected to a custom CRM.
Tech Stack
- Next.js
- React
- TypeScript
- Tailwind CSS
- Framer Motion
- Lenis
- Prisma
- Neon Postgres
- React Hook Form